Expanded “Power of Two” Offering adds Free IAR Embedded Workbench License and Support


Santa Clara, Calif., Foster City, Calif., May 13, 2013 – The leading microcontroller (MCU) supplier in the Americas, the leading embedded software solution provider and the world’s leading supplier of development tools for embedded systems are expanding the Power of Two offer with IAR Embedded Workbench for RX and RL78, providing a bundle of high-quality MCUs, software and tools for embedded developers working with the Renesas MCUs.

Renesas Electronics America has selected IAR Systems to join the Power of Two program. Bundling Renesas’ high-quality MCUs with a real-time operating system (RTOS) and middleware components from Micrium provides several benefits for customers who need flexibility, reliability and ease of use to accommodate constantly changing design needs. Adding IAR Systems’ best-in-class development tools enhances the program, offering more portable, scalable and affordable MCU designs for connected and emerging applications within the Smart Society that offer increased intelligence, energy savings, safety and enhanced user experience.

The program offers embedded developers working with any Renesas RX or RL78 devices free production licenses of Micrium’s RTOS µCOS-II or µC/OS-III and middleware (connectivity stacks and storage software), along with one year of maintenance and support. Developers who qualify for the program can now also get a free license of IAR Embedded Workbench for RX or RL78, including one year of technical support and software upgrades as well as up to two hours of web-based training provided by IAR Academy.

“We are excited to strengthen the popular Power of Two program with the powerful development tools from IAR Systems,” said Peter Carbone, Vice President of Marketing, Renesas Electronics America. “For RX and RL78 MCUs, the optimization technology of IAR Embedded Workbench produces a small code footprint and fast performance on the EEMBC CoreMark benchmarks. Developers using IAR Systems’ tools, in combination with Micrium’s RTOS and middleware can select smaller RX or RL78 devices requiring less memory and processing power, while fully leveraging their rich set of peripherals and low-power features.”

“Renesas has raised the bar by providing complete and high-quality software solutions together with selected partners, and the addition of IAR Systems underscores the value of the Power of Two program,” said Stefan Skarin, CEO, IAR Systems. “We are happy to join the program with the assurance that customers can rely on IAR Embedded Workbench to meet their most demanding design requirements.”

“Having been a long time partner with IAR Systems, we at Micrium are delighted with the expansion of this program,” said Jean Labrosse President and CEO of Micrium Inc. “Micrium supports a comprehensive set of ports for the Renesas RL and RX MCU families developed on IAR Systems’ tools. This combined offering provides the embedded design engineer with the best-in-class hardware, software, and now development tools.”

IAR Systems is a Renesas Platinum Partner and Micrium Technology Alliance Partner, making IAR Embedded Workbench a solid choice as the perfect link between the RX and RL78 MCUs and Micrium’s RTOS and middleware. Adding IAR Systems’ tools to the Power of Two program provides a complete platform upon which customers can design and implement products faster and more reliably, while at the same time lower the production costs.

The Power of Two promotion is valid in the Americas only (North America, South America and Central America). The customer project must use a Renesas RX or RL78 MCU product and it must be used in a commercial application. Qualified customers can request any number of single-product licenses by registering each project individually with Renesas.

For more information or to apply for the promotion, visit http://am.renesas.com/PowerOfTwo.

For more information on Renesas Electronics’ MCU and ecosystem lineup, visit http://am.renesas.com/products/mpumcu/index.jsp. For more information on Renesas news, follow Renesas Electronics America on Twitter: www.twitter.com/RenesasAmerica.

About Renesas Electronics America Inc.

Renesas Electronics America Inc., headquartered in Santa Clara, California, is a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the world's number one supplier of microcontrollers and a premier supplier of advanced semiconductor solutions including microcontrollers, SoC solutions, and a broad range of analog and power devices. In the Americas, Renesas Electronics America markets and sells industrial-type active-matrix LCD modules from NLT Technologies, Ltd., a global leader in innovative display technologies. More information about the products offered by Renesas Electronics America can be found at www.renesas.com/.

About IAR Systems

IAR Systems is the world’s leading supplier of software tools for developing embedded systems applications. The software enables over 19,000 large and small companies to develop premium products based on 8-, 16-, and 32-bit microcontrollers, mainly in the areas of industrial automation, medical devices, consumer electronics, telecommunication, and automotive products. IAR Systems has an extensive network of partners and cooperates with the world’s leading semiconductor vendors. IAR Systems Group AB is listed on NASDAQ OMX Stockholm. For more information, please visit www.iar.com.

About Micrium, Inc

Micrium is the world’s most respected and trusted RTOS and tools provider serving embedded systems developers. The products in Micrium's portfolio are accompanied by intuitive documentation and are backed by second-to-none technical support. For more information, visit www.micrium.com.

The content in the press release, including, but not limited to, product prices and specifications, is based on the information as of the date indicated on the document, but may be subject to change without prior notice.